Casino Betting Systems

Google, the popular search engine, while not accepting - for some time now- any kind of advertising related to casinos and gambling, decided to radically change its policy on this issue. The internet-giant will allow gambling ads from companies registered in the United Kingdom provided they have the approval of the Gambling Commission (the Commission of luck gaming in England).

Any company licensed by the UK Gambling Commission will have the opportunity to show ads on the search engine within the United Kingdom. This move was made since the ads gambling is now legal in Great Britain.

“We hope that this change will enhance the search experience for users and will help advertisers to get further networked and improve their relationship with consumers,” said James Cashmore.
Nevertheless ads that will run, will continue to be subject to filtering by the search engine.

Any user having a Safe Mode search filter will be able to block the gambling ads. All ads related to gambling will be classified as Non-Family Safe, regardless of the ad banner. This ensures that minors will not be exposed to ads related to casinos and gambling in any circumstances.

And while people in Britain will have the option to see these ads, Google has not decided yet to change its policy for the rest of the world.

Tags: ads uk google, google gambling ads, google gambling adwords